hard rock casino and hotel atlantic city

Unlike Las Vegas, which has been steadily moving towards nongaming revenue, Atlantic City has still relied heavily on gambling. Over the last five years, five casinos shuttered their doors in Atlantic City as they struggled to attract customers in the face of legal casinos in nearby states, including Connecticut, Pennsylvania, Delaware, and Maryland. Hard Rock - which has a network of signature cafes, hotels and casinos in 50 countries, including Vegas - could be taking a risk.

Hard Rock replaces the old Trump Taj Mahal. Ocean Resort Casino, which also opened Thursday, replaces the old Revel. It opens alongside Ocean Resort Casino, which also received permission just hours later from the state regulators. The Hard Rock Hotel & Casino Atlantic City received approval Wednesday from the New Jersey Division of Gaming Enforcement. 'Our goal is to continue to try to move that to where it's not 80 90 percent, but we eventually get into a 60 65 percent gaming, 35 40 percent or so nongaming,' Allen told CNBC's ' Squawk Box' Thursday.

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Hard rock casino and hotel atlantic city